【英语速读】酸奶成为中国消费者新宠

在牛奶需求增长乏力、供过于求导致价格下滑的同时，酸奶销量的迅速增长成了中国奶制品市场最大的亮点，发酵乳制品的利润即将超越牛奶。相比日渐“失宠”的牛奶，酸奶为何能俘获中国消费者的心？

The increasing popularity of high-priced yogurt in China has become a saviour for the country’s biggest dairies, with revenues of the fermented dairy product set to overtake milk sales for the first time.

China’s dairy market, which generates $55bn in annual sales, is the world’s second biggest after the US. But dairies have been struggling with slowing milk demand growth and reduced prices since 2013 because of oversupply.

Enter high-profit yoghurt products, the sale of which have salvaged dairy groups’ sales and profits in recent years.

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